Celebrating All Ages
Contra Costa County’s first age-friendly campaign
Our Celebrating All Ages campaign is about spotlighting the vibrant contributions of older adults and fostering stronger connections across generations.
Age does not define ability, potential, or value.
Why It Matters
Ageism - bias or discrimination based on age - can be subtle, but harmful. It affects how we think about getting older, how we interact across generations, and how we allocate resources in our community. The Celebrating All Ages campaign challenges stereotypes about older adults and invites people of every generation to be part of building an age-friendly Contra Costa County.Campaign Goals
Dispel Age Bias - Older adults contribute meaningfully to our society.
Challenge Myths About Getting Older – Older adults can learn new things, are vibrant, engaged, tech savvy, capable, diverse, active, and so much more.
Encourage Intergenerational Connections – Everyone can strengthen bonds between age groups.
Promote Respect Across Ages – Each stage of life offers unique perspectives and valuable experiences that we can all celebrate.
Celebrate Lifelong Contributions – Older adults bring great value to our communities, workplaces, and families.
What you can do
Use respectful language
Choose words that honor the dignity and individuality of older adults.Challenge age stereotypes
Speak up when you hear or see age-based assumptions, jokes, or biases. Encourage others to do the same.Participate in intergenerational activities
Examples that foster understanding, respect, and stronger connections across generations include storytelling, oral history projects, mentoring relationships, tutoring, community gardening projects, cultural celebrations, arts and crafts workshops, technology exchanges, volunteering, book clubs, reading programs, cooking and recipe sharing, games and recreation, etc.Highlight contributions
Recognize and celebrate the skills, knowledge, and experience older adults bring to workplaces, families, and communities.Support age-friendly spaces
Advocate for accessible public spaces, transportation, and services that meet the needs of people at all stages of life.Listen actively
Take time to listen to the perspectives and concerns of older adults. Value their input in decision-making processes.Include older adults in media and messaging
Ensure that communications, advertisements, and outreach materials reflect positive and diverse images of older adults.Foster social connections
Help reduce isolation by supporting programs that encourage social engagement and connection for older adults.Offer flexible services and support
Recognize that older adults have varied needs and preferences. Design programs and services that are adaptable and inclusive.Promote lifelong learning and participation
Encourage opportunities for older adults to continue learning, volunteering, mentoring, and staying involved in community life.Where to see Celebrating All Ages
Look for our campaign ads throughout Contra Costa County.
Buses
BART stations
Digital billboards
Online
Radio
Follow Us
X
YouTube
Join the Celebration
We invite you to help spread the Celebrating All Ages message.
Learn More
Health Insurance Counseling and Advocacy Program (HICAP)
Contra Costa County Agency Area on Aging
Community Resources
Senior Nutrition Program Café Costa
In-Home Supportive Services (IHSS)
Contra Costa County Advisory Council on Aging (ACOA)
California Department of Aging (CDA) Resource Guide
EHSD helps enrich the lives of older adults in our community. Visit our Aging & Adult Services page for more info.
Are you concerned about the safety of an older or dependent adult?
Report suspected abuse: (800) 510-2020All referrals are confidential. Visit Adult Protective Services (APS) for more information.